Lewis Capaldi, the Scottish singer and songwriter, age 26, became well-known when he released songs such as “Someone You Loved” and “Bruises”, and like every star on the rise, he wanted his music to do well. However, in his search for stardom, he has tried interesting marketing tactics to raise awareness of himself, and fans have had mixed reactions to his attempts.
Some Fans Were Not Pleased
In the music industry, it’s important to keep fans happy and make sure your songs are listened to and gain popularity with time. That’s why many stars are on the rise, and even ones that are already famous enough constantly try different tactics to make their music heard. Recently, Capaldi tried something that wasn’t taken the best way by everyone. He posted his phone number on Instagram and asked people to call! People immediately took to asking whether it was real or it was just a scheme. One fan even posted the reply she got!
The Truth Behind the Number
As it turned out, calling the number doesn’t get you through to Lewis Capaldi himself. You receive a text message prompting you to click on a link. That link was to promote his new song, “Pointless”, and fans were not particularly happy since they were expecting to talk to him.
Lewis Capaldi Did it Before
Some people were even more off-put by his marketing tactic because he had tried doing the same thing before, using the same number to promote the same song. Some were furious and felt let down by the singer. Others thought it was a disgusting marketing scheme that gave them false hope for nothing. The singer explained to outraged fans that he just wanted his song to do well because he had spent so many resources.
Singers shouldn’t betray their fans’ trust for promotions of any song, and Lewis Capaldi learned that the hard way when he tried a marketing tactic that made people confused, sad, and furious. He is now working on his album Broken by Desire to Be Heavenly Sent, so those who still want to enjoy his music can anticipate the arrival of the new album!